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About Us - PRIMEE

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Core Value of The Brand

Primee stands for your very own character and personality in a free and minimalistic lifestyle. Our styles are functional which can be worn in all occasions whether for working, traveling, and having fun. It creates clean and diversified metropolitan chic in your very own way.

All Primee products are easy and fluent with small details which recognized the characters of the owner.

Distinctive, unique, premium, comfortable, and functional with affordable luxury.

Cashmere is often equivalent to opulence but Primee offers you affordable luxury which contains your own attitude and memories.

OUR VALUE

BRAND EXTENSION/BRAND ORIENTATION

“Enjoy a relaxed and restful life with Primee.”

Compared with the fast-paced life, the slow life represents a whole other lifestyle. The life concept of “slowness” originated in 1989. Carl Honore, the slow life artist, proposed the concept: Slow life is neither being tardy nor being lazy. Instead, it is to decelerate your speed and treat life more delicately.

This is also Eunis Chan’s secret to her various roles as model, editor, writer, and hostess. She said, “Slowness is not being delayed. It is about finding a balance for everything in life in these high-speed modern times.” Doing something purposefully and carefully could be listening to a song, making a pot of tea, putting down the mobile phone, and quietly observing your surroundings, or dressing yourself in nice clothes for no reason.

We hope that Primee can help you find this relaxed feeling, become more capable at work, learn with more confidence, and add some relaxation to your recreation.

OUR QUALITY

BRAND EXTENSION/OUR PRODUCTS AND SERVICES

We adopt high-quality cashmere and careful production techniques for all Primee products to guarantee the comfort and function of our clothes. The simple designs and our attention to detail make our merchandises stand out from others, while the affordable price brings a carefree shopping experience to your purchase.

To guarantee the quality of the products, Primee keeps in close contact with all its suppliers. The founder, Eunis, visits the factory regularly to understand the production details and check on the quality. Such close and careful inspection of details have become the key element for Primee in guaranteeing its finest possible quality.

As a super model and fashion lover, Eunis has built a close cooperative relationship within the fashion industry, which is our key to provide reasonable prices.

“We offer you the calmest and most relaxed cashmere inventions in the world.”

OUR FOUNDER

BRAND EXTENSION/BRAND SPIRIT

Before establishing Primee, Eunis Chan was named one of the ten top models in Hong Kong by Elle. She is also the hostess of the fashion and style program VIEW and a fashion writer who enjoys sharing her own experiences with readers. In her spare time, she likes traveling and learning and turns work and life moments and her unique opinion on beauty into works of art. A love for sharing and a calm and simple personal character were her inspiration for establishing Primee. When cooperating with major brands over many years, Eunis has developed an exquisite taste for cashmere products. In addition to its warmth, she thinks that cashmere has more attitude, expressions, and memories. This passion, love, and soul turned Primee into reality.

“Primee offers you luxurious cashmere products at an accessible price.”

 

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